I AM 100% IN CHARGE ®
Erika Cole by Raquel developed out of a passion for the beauty industry and a love of family. Founder Carolyn Devito has been in the industry for over 30 years, she successfully launched her first salon in 1998 and has grown the business to four full service salon & spa locations in and around Long Island NY. At the same time she was growing her business Carolyn was devoted to her growing family, she has 3 wonderful children: Erika, Raquel and Cole, who light up her life.
Looking for the next step in expanding her salon & spa network Devito reached out to Marcus Lemonis, the host of CNBC’s hit reality series The Profit, together Lemonis and Devito devised the next step-launching a full line of hair, body and beauty products. It was a natural merging of Devito’s passions to name her first full line of hair and beauty products in honor of her children, Erika Cole by Raquel was born.