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The company, Ashtae, is named after their two daughters, Ashley and Taylore. As difficult as it was in the early years of the company, Michael and Ramona never lost sight of their vision. They began by distributing their high quality hair care products from a barn behind their home. Mistakes made during the youth of the company taught them lessons that they now share with other new businesses.

Their perseverance comes from unwavering faith and commitment, which they now use to motivate others through Ashtae Boot Camps, conventions, shows, and educational classes. Family, faith and finance are the core pillars of the Woods’ philosophy. As the company grows, the care and concern for their customers, distributors and the industry continue to be the driving forces behind their passion.

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