COURAGE b Boutique to Celebrate Its New Lake Forest, IL Grand Opening on Saturday, May 16th

Specials Include 15% Off In-Store Purchases Between 4pm-7pm

LINCOLNSHIRE, IL--(Marketwired - May 12, 2015) - On Saturday, May 16th from 4pm - 7pm, COURAGE b, a luxury women's fashion brand and boutique, will kick off the grand opening of its new Lake Forest location by offering customers 15 percent off all in-store purchases in addition to enjoying complimentary hors d'ouerves and refreshments during the event hours at 267 East Westminster Avenue (SW corner of Western and Westminster).

"We are thrilled to introduce the COURAGE b Collection to the fashionable and diverse consumer base in the greater Chicago area," remarked, Nicolas Goureau, Partner & CEO. "We look forward to planning the grand opening for our customers and adding to our overall growth as a company."

COURAGE b was founded in 2009 by siblings Stephanie Menkin and Nicolas Goureau in partnership with their mother, Noemie Goureau, the brand's lead designer. The brand caters to fashion-forward women of all ages with its blend of American and European styles, and partnered with Marcus Lemonis, entrepreneur and host of CNBC's hit reality series, The Profit, after he featured COURAGE b on an episode the past season of his show.

"The grand opening being held the same week as the third season premiere of my show, The Profit, is very symbolic to me," noted Lemonis. "The show is about saving small businesses, but mostly it is about motivating people to be their personal best, as I strongly believe that people are the heart of any business. To see how this brand has evolved over the past year is amazing, and I am proud to open the new COURAGE b boutique in the town in which I reside, the beautiful and energetic neighborhood of Lake Forest."

For more information regarding COURAGE b visit www.COURAGEb.com, and tune into CNBC starting Tuesday, May 12th at 10pm ET/PT to watch Lemonis save struggling small businesses throughout the country when The Profit returns.


COURAGE b is a high-end women's fashion brand founded in 2009 by siblings Stephanie Menkin and Nicolas Goureau, which designs and retails elegant clothing and accessories. With over 40 years of designer and stylist experience, their mother, Noemie Goureau, designs COURAGE b's French-inspired line of clothing and accessories, suitable for women of all ages and silhouettes. The business currently consists of six locations across the country including New York, NY, Greenwich, CT, Bethesda, MD, Palm Beach, FL, Fairfax, VA, and Aspen, CO. For more information, visit http://www.COURAGEb.com

About Marcus Lemonis

Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Marcus Lemonis LLC as well as Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization. Visit www.campingworld.com

Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit returns Tuesday, May 12th, 2015 on CNBC.

More about Marcus Lemonis can be found at http://www.marcuslemonis.com, Facebookhttps://www.facebook.com/marcus.lemonis and Twitter @MarcusLemonis