I AM 100% IN CHARGE ®
CNBC LAUNCHES #SHARETHEPROFIT CAMPAIGN TO EMPOWER SMALL BUSINESSES
“The Profit” follows self-made millionaire and serial entrepreneur Marcus Lemonis as he saves struggling businesses while investing his own cash in the process. Fans will have the opportunity to share powerful moments from the series, including Marcus’ tough love, reality checks, expert business advice, inspirational messages and infographics accompanied with the hashtag, #ShareTheProfit. By sharing content of “The Profit,” fans can help provide small business owners with the necessary resources to grow their business and get small business lessons at the same time.
Track the #ShareTheProfit campaign and get a special message from Marcus Lemonis at
When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting millions of dollars of his own money on the line.
In each episode, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
This season of “The Profit” premiering Tuesday, May 12 at 10PM ET/PT, Lemonis will bring his famous “three Ps” principle (People, Process, and Product) to eight small businesses hailing from a variety of industries. From a Staten Island burger joint… to a Missouri cosmetics company… to a Massachusetts drum maker… these companies face very different challenges. But they all have one thing in common: they need Lemonis’s help.
Since “The Profit” first premiered, Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $20 million of his own money in the companies featured on the series. Lemonis’ diverse portfolio includes: 1-800-Car-Cash, Amazing Grapes, AutoMatch USA, Coopersburg Sports, Erika Cole by Raquel, Key West Key Lime Pie Co., Mr. Green Tea, ProFit Protein Bars, Shuler’s Bar-B-Que, Sweet Pete’s, and Simple Greek.
“The Profit” is produced for CNBC by Machete Productions with Amber Mazzola serving as executive producer. Jim Ackerman and Luke Bauer are the executive producers for CNBC.
With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD , CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America (weekdays from 4:00 a.m. - 7:00 p.m. ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC’s highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/programming/cnbc.
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