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HIGHLAND PARK, IL--(Marketwired - Jan 28, 2015) - Entrepreneur Marcus Lemonis announced today that he is bringing his new fast casual restaurant concept, The Simple Greek, to the North Shore Illinois community of Highland Park, slated to open in the next few months with plans to serve authentic Greek flavors for lunch and dinner daily. The new eatery will offer fresh and healthy Mediterranean cuisine and will open at 478 Central Avenue in spring 2015; joining the other franchises currently located in Pennsylvania.
"Coming from a Greek family, I am particularly excited to bring this dining experience to the wonderful community of Highland Park and give our customers reasonable prices and convenient access to great food," said Lemonis. "We are very excited to be growing The Simple Greek into new areas in the United States and look forward to sharing our delicious and healthy food with Illinois residents."
Lemonis' relationship with the restaurant began when the My Big Fat Greek Gyro Pittsburgh chain was featured on his hit CNBC reality series, The Profit, where Lemonis turns around struggling businesses and buys an ownership stake in the companies. On the December 9th episode, which can be viewed on the CNBC website http://www.cnbc.com/live-tv/the-profit/full-episode/my-big-fat-greek-gyro/369140291506 or by visiting YouTube and enteringThe Profit Simple Greek, Lemonis partnered with founders Michael Ference and Kathleen Kamouyerou-Ference, who fulfilled their dream of opening a Greek restaurant 10 years ago when they opened the McMurray, PA location.
As a result of the new partnership, the owners became more hands-on with their franchises and together they rebranded the chain as The Simple Greek, with an open assembly line model for gyros, salads and plentiful sides. All current locations also underwent extensive renovations to refresh the storefronts and develop a new friendly and modernized sit down eating area for customers.
"You'll know you've come to the right place to enjoy delicious Mediterranean cuisine the moment after you enter our door and experience the scents of our fresh herbs and spices," says Kamouyerou-Ference, founder. "We are actively reviewing franchise applications, identifying growth opportunities and seeking out future markets for expansion."
The Simple Greek currently has franchises throughout the Pittsburgh area. For more information on The Simple Greek, or if you are interested in franchising, please visitwww.thesimplegreek.com.
The Simple Greek
The Simple Greek serves Greek Food fast and fresh. We are a "fast casual" restaurant featuring the flavors of Greece and the Mediterranean region. Our signature Gyros are a blend of seasoned lamb and beef pressing into a cone shape and cooked on a vertical broiler. It is then sliced into thin strips and served on a warm pita with lettuce, tomatoes, onions and special sauce to make the best Gyro you have ever eaten. All of our meats are marinated and prepared daily to ensure freshness and quality. All of our food is made to order right in front of you. http://www.thesimplegreek.com
About Marcus Lemonis
Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization. Visitwww.CampingWorld.com
Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit returns on CNBC in spring 2015.
More about Marcus Lemonis can be found at http://www.marcuslemonis.com and Twitter @MarcusLemonis