I AM 100% IN CHARGE
Lincolnshire, IL– September 1, 2015 – Marcus Lemonis, entrepreneur and host of CNBC’s hit reality series The Profit, today announced that he has sold his interest in Crumbs, LLC (formerly known as Lemonis Fischer Acquisition Company, LLC), an entity formed by Lemonis and Fischer Enterprises for the purpose of acquiring the assets of Crumbs Bake Shops out of bankruptcy in late summer 2014. As part of transaction, Lemonis has retained the rights to the Crumbs brand as it pertains to the proprietary Crumbs ice cream, cookies and candy products.
According to Lemonis, “Our primary goal was to save the Crumbs brand and the jobs of good people who had worked hard to build the brand and serve its loyal customers with the objective of diversifying the product line.” Following the acquisition, the primary goal was accomplished, with Crumbs Bake Shop stores reopening in the northeast, Chicago and Los Angeles markets.
Lemonis is still a strong believer in the need to diversify the array of Crumbs brand products and to further the objective plans to expand the line of Crumbs branded cookies, ice cream and candy. Lemonis stated, “While I will have no continuing interest or involvement with the Crumbs Bake Shop retail stores or any Crumbs branded products other than cookies, ice cream and candy, I have great ideas and plans to grow the iconic Crumbs brand with an array of new cookies, ice creams and candies.”
Current plans are for Fisher Enterprises to continue focusing on the operation of the Crumbs Bake Shop retail stores and all products not related to cookies, ice cream and candy.
Tune into CNBC’s The Profit, Tuesdays at 10pm ET/PT when it returns on November 3rd to watch Lemonis as he saves struggling businesses. To learn more about "The Profit," visit: cnbcprime.com/theprofit. Like it on Facebook: https://www.facebook.com/TheProfitcnbcprime and follow it on Twitter: @CNBCprimeTV #TheProfit.
About Marcus Lemonis
Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Marcus Lemonis LLC as well as Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization. Visit www.campingworld.com
Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product.
More about Marcus Lemonis can be found at http://www.marcuslemonis.com, Facebook https://www.facebook.com/marcus.lemonis and Twitter @MarcusLemonis.
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Karen L. Porter
Director of Media Services